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Natasha Wahid

Author Bio

Natasha is a writer, marketer, and speaker, focused on helping companies connect with their customers through impactful content and communication. She’s passionate about all things digital, customer experience, behavioral economics, and social change. Natasha currently leads content efforts at FullStory, the leading digital experience analytics platform.

Articles attributed to Natasha Wahid

User experience design 101: Keeping people in focus

When it comes to your digital products and experiences, design is a critical lever. Read on to learn what UX design is, the role it plays in delivering a better customer experience, and how to support...

By Natasha Wahid

Featured Posts

Turning reactive CX into proactive CX

For decades companies have invested billions in issue resolution — that is, taking action to rectify a problem after a bad experience has taken place, knowing that it will prevent some customers fro...

By Rachad Davis

3 key ways AI can help drive human-centered government

Integrating Artificial Intelligence (AI) may seem counterintuitive to a “human-centered” strategy, but future-focused leaders have figured out how to leverage AI to design human-centered governmen...

By Hannah Burn, Rishi Vajpeyi

Qualtrics again named a Leader in 2024 Gartner® Magic Quadrant™ for Voice of the Customer report

The Gartner® Magic Quadrant™ for Voice of the Customer (VoC) 2024 report has been published, and we’re proud to reveal that Qualtrics has been named a Leader in the VoC market once again. In t...

By Qualtrics

Qualtrics now a CMS-approved vendor to conduct the Health Outcomes Survey

At a time when customer experience and Quality teams are being asked to consolidate, reduce redundancies, and justify spending, industry leaders are centralizing their CX investments in purpose-built,...

By Noah Gilbertson